Trustpilot
08/19
Open cross-team update — shared to key stakeholder internally
I joined the organisation in early 2019, as a senior brand designer. My team helped implode not only the companies visual language but also its way of working. By engaging with an external agency of people who we trust, we could ensure continuous production work - which allowed time and space for the internal team to focus on strategic movement.
The main challenge at the time was to align the versatile styles that were coming off the back of production streams, from various managers briefing in separate freelancers. Barkas, our strategic and design agency, helped alleviate a lot of design-related pain points, however, helped uncover the holistic need for our teams to plan ahead, work towards common goals + inspire one another through collaboration.
While that was consciously being resolved through organisational change. My team pivoted to focusing on updating our static, inefficient brand manual (pdf) into a digital, open to all hub.
05/20
Brand Hub V1
Normally, I would like to interact with more designers for a high-stake project like this, however, the pandemic hit and there was a reduced likelihood for additional headcount. I, a Digital Designer and the Chief Communications Officer powered through creating a V1 — which walked a user through an expanded brand-led journey and supported individual needs with understanding how to work with our guidelines.
12/20
Brand Hub V2
Momentum was high, my team saved a lot of time in terms of daily communication with stakeholders (sharing links, forwarding the correct visuals, and so forth), we were excited about reaching set KPI’s, yet we wanted to expand our reach even further. So, in our V2 (which is currently live) we expanded the hub to include both copy guidelines, but also customer design guidelines for the many businesses that utilise the star assets in their personal applications.
2021
What’s next?
After releasing the hub for a second time, we were prepared for a better year ahead. The company settled down once more and we were able to bring in a Brand Manager to the team, as well as continue our relationship with our partnered agency once again. We were able to take stock of the work that had been done and test within brand-led stimulus across key markets (such as US, UK, NL), on sites as well as through paid social. Fueled with new insights I am currently leading and working on three fronts:
Translating testing insights into changes to our visual language — to be released in November, through a DAM system.
Working toward team alignment (bringing product, marketing and the agency together to understand and have the ability to work with the brand changes).
Create a cohesive user journey for B2B/&C users, throughout key touchpoints across our offering.
—————
Besides the above, my team and I have been hard at work creating the building bricks of the brand language. From social, print, office design, to journey mapping, website creation from start to completion, forming IPO communications, pricing proposals, and a personal treat — defining an illustrative style for the company. Below you’ll see some of the many examples.
